Determinants of mass media utilization by rural households for accessing agricultural information in Cross River State, Nigeria
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Abstract
This study accesses the determinants of mass media utilization by rural households for accessing agricultural information in Cross River State, Nigeria. The specific objectives of the study were to; identify the types of mass media available to farmers in the area, ascertain the extent of mass media utilization by rural households in the area, and ascertain the determinants of mass media utilization by rural households in the area. The study was carried out in Cross River State. The population of the study comprised all the
rural farming households in the state, and a total of 200 respondents were randomly sampled for the study. Data were collected with the aid of a validated semi structured questionnaire, administered by the researchers and analyzed using percentages, mean, ranking and logit regression model. The results of the analysis revealed that the most readily available mass media in the area were television, radio, newspapers and mobile phones, and these media were equally the most utilized by the farmers. It was also observed that income level, educational level and farming experience etc. were some of the socioeconomic variables that determined farmers utilization of mass media for agricultural information. It was recommended, among others, that community/farm radio should be introduced in rural areas to enhance farmers access to agricultural information.
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References
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